Retail Excellence Ireland (REI) is the largest retail industry trade body in Ireland. REI aims to enhance the consumer's retail experience by developing top class retail standards and skills, and promoting a vibrant and competitive world class retail industry in Ireland.

Retail Excellence Ireland involves over 850 leading retail companies who operate over 9,500 stores in the Irish market. REI invests in innovative and exciting learning, market intelligence, commercial services, Government representation and member networking initiatives.

The Retail Excellence Ireland Awards are the largest, most prestigious and recognised event in the Irish Retail Industry calendar. The objective of the Awards is to recognise and reward retail stores, companies and individuals who deliver continuous and exemplary standards within the Irish retail industry. Each year, over 400 retail store through the country put themselves forward to be assessed by Retails Excellence Ireland for the ultimate accolade of Retailer of the Year. There a particularly rigorous process of assessment which is based on a number of thorough store reviews conducted by a fully trained assessors, which are subsequently assessed by a panel of 10 independent judges who determine the top 50 retail stores in the country and select the final winners in each of 12 categories, with the overall winner being accredited with the title of Retailer of the Year.

Pictured Right: Paul & Janice Lenehan of Sienna Home Furnishings, one of the Top30 Store in Ireland 2012, being presented with their trophy by Kevin Jephson, Chairman, Retail Excellence Ireland. Also included in the photo are Miriam O’Callaghan and Anton Savage, events hosts.

Mystery Shopper Comments

Sienna Home Furnishings have participated in the Retail Excellence Ireland Awards each year since 2008 and have consistently featured in the Top 50 Store’s in Ireland during this period. The following comments contained in the report of the Mystery Shopper Assessor in June 2011 are a good summary critique of the store and is feedback the whole team at Sienna Home Furnishings are particularly proud of:

"From the moment one arrives at the store and then steps inside, one can only be impressed! The store uses intimate lighting to enhance displays and clearly sets out to tantalise customers with the shop floor displays. The store also had a striking "Sleep Room", with lights on low, a relaxing environment, in fact it was nearly ‘snoozy’! The in-store ambience is completely conducive to browsing and indeed the classical music overheard made it even more pleasurable. The staff member encountered was focused, professional and engaged with the Mystery Shopper in a more than helpful manner. The entire visit was satisfying and would certainly warrant a return visit. Did this store leave a lasting impression for all the right reasons – MOST DEFINITELY!"

Retail Excellence Ireland – Mystery Shopper comments